Top 7 AI Marketing Tools to Help Your Business Grow

AI tools were mostly limited to larger enterprises during the early stages of their introduction. However, today, even small businesses have access to a variety of advanced AI resources at an affordable price. As a result, adoption of artificial intelligence by organizations has surged over the years—according to some studies, by as much as two-fold since 2017.

Integrating AI can be particularly beneficial for marketing functions. It can help improve your customer experience, cut down time and costs, introduce greater efficiencies, boost productivity, and increase sales.

If you are thinking of investing in artificial intelligence, here are the essential AI marketing tools for growing your business.

List of AI Marketing Tools

1. Sprout Social

Social media is an indispensable resource for any organization to build an audience, spread the word about its products, and acquire new customers. With the proliferation of networking platforms, managing and keeping up with several social profiles can require substantial time, effort, and resources.

In such a context, Sprout Social promises to help you streamline all your social media activities on a single platform and manage them more effectively using a range of advanced features.

For example, with Sprout Social’s AI and machine learning technology, you can create rule-based chatbots for Facebook and Twitter accounts, ensuring potential customers receive around-the-clock support.

You can also track social mentions to identify positive and negative comments related to your brand and use the Suggested Replies feature to personalize customer communications.

2. HubSpot

This is one of the best CRM tools available for you to integrate your marketing and sales activities and leverage automation, data analytics, and other capabilities to optimize decision-making and drive revenue.

HubSpot AI, introduced this year, includes extensive tools to develop social media copy, write outreach emails, generate images, build single-page websites, and even personalize customer responses.

For small- to medium-scale businesses, HubSpot’s AI features can bring incredible savings and efficiencies by automating repetitive activities, providing data-driven insights to improve decisions, and making intelligent forecasts using predictive analytics.

And the best part? You can try HubSpot for free before opting for a paid package with advanced features.

3. Zapier

This platform is all about building better workflows using automation and customization. From managing your leads and streamlining campaigns to organizing and analyzing data, Zapier’s marketing solutions are certainly nothing short of impressive.

Some of its AI-based automation services include scheduling social media posts for optimum engagement, replying to messages and comments, liking or sharing posts, and following social media users. The platform can help review press pitches, develop professional press releases, write YouTube scripts, summarize articles, provide feedback for content edits, add humor, and more.

In addition, Zapier uses AI to write code to customize your automation needs and design chatbots for your business while also allowing you to integrate over 30 other AI apps, including ChatGPT, Descript, and OpenAI.

Zapier has several pricing plans to choose from. However, you can enjoy the basic features for free.

4. Jasper

Content creation is typically a major part of the marketing function, being critical for brand positioning, lead generation, and customer engagement.

From articles, social media posts, and emails to press releases, ads, and website copy, Jasper can develop a variety of high-quality content tailored to your needs, saving significant time and money for your marketing team.

According to this AI platform, what sets it apart from other content-generating tools is its ability to learn and follow your brand’s unique voice and writing style.

But there are other features, too, that offer incredible ease and efficiency. For example, with a single piece of content or brief, Jasper can create copy for an entire campaign across multiple channels. It can provide over 500 helpful prompts, review and make suggestions, and even generate images for your content.

Jasper is also a highly versatile tool. The browser extensions, integrations, and API make it easy to use together with countless other platforms, from Chrome and Google Docs to Zapier, Surfer SEO, and Grammarly.

5. Leadar

Generating leads is, undoubtedly, a challenge for any marketing and sales team. Leadar’s free AI-based sales intelligence platform can ease your workload when it comes to prospecting by helping you identify potential customers and create high-quality lead lists within a matter of minutes.

With data belonging to over 110 million US contacts, this platform allows you to search for leads based on multiple profiling criteria, including location, profession, and company.

As a result, you can search and identify prospects that match your targeted audience and discover a range of useful information about them—from emails and phone numbers to social media profiles, education, work histories, and even possible salary scales.

This makes Leadar an effective tool for building detailed lead databases and improving conversion rates. You can also use it to verify and update your existing customer databases with accurate and reliable contact data.

6. Semrush

This is an essential tool for any marketer looking to scale their digital marketing efforts. Semrush can help you with content marketing, SEO, research, social media, and advertising using various tools that leverage artificial intelligence.

For instance, it can:

• Research keywords
• Create and optimize content
• Schedule and publish social media posts
• Audit your website for technical SEO
• Find opportunities for backlinks
• Run PPC campaigns

Semrush is useful for keeping a tab on your competitors, too. It can, for example, analyze competitors’ keywords, campaigns, and social media activities and track their websites to provide critical input.

7. Seventh Sense

According to one study, emails are five times more likely to drive purchases than social media. Email marketing does not only deliver a higher return. It is extremely cost-effective, making it an essential component of marketing strategies, especially for SMBs.

Designed to integrate with HubSpot and Marketo, Seventh Sense is an invaluable AI tool for improving your email campaigns and their ROI by optimizing email delivery.

It can, for example, identify the optimal time for sending emails to each contact to improve the open rate, click-throughs, and conversions. It can also throttle emails to increase deliverability, improve your sender reputation with top email providers, and customize engagement based on each customer’s preferred frequency for receiving emails.

Wrapping Up

If you are looking to expand your marketing tech suite, AI-powered resources are an important consideration. They can help boost your marketing efficiency, lower costs, generate sales, and improve your customer experience for business growth.

However, to determine what is ideal for you, consider your specific business needs and challenges and invest in the tools that can best deliver a return.

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